Website Colour Palette: Hellenic Earth
They say inspiration finds you when you least expect it. For me, it arrived on a cold winter’s evening last week while watching the first episode of Amanda and Alan’s Greek Job. As they explored a beautifully renovated rural property looking for inspiration for their own project, I wasn’t just watching a renovation show; I was experiencing the warmth of the sun on stone and the spirit of ‘Filoxenia’—that deep-rooted Greek philosophy of making a stranger feel like a welcomed guest.
I was so captivated by the textures and colours that I took a photo of the TV screen right then and there. I’m a self-confessed interior design addict, and in this current cold snap, that brief virtual escape to Corfu was a delight. I knew immediately that I had found the perfect foundation for a new brand aesthetic.
From that single, grainy snapshot inside a rural Greek villa, I pulled the Hellenic Earth palette you see today: the rich toasted brown of the furniture, the muted stormy teal of a patterned summer dress, and the honeyed tones of the stone walls.
Why this Palette Works for Your Brand
I designed this palette to show how we can translate a moment of inspiration into a meaningful brand identity for coaches, wellness experts, and consultants. In your profession, your website is your digital home; it shouldn’t feel cold or clinical.
By using the Hellenic Earth tones and the spirit of Filoxenia, we can create a virtual space where grounded wisdom meets a sun-warmed welcome—ensuring that from the very first click, your clients feel exactly where they belong.
Putting it Into Practice
If you are looking to refresh your own brand colours, here is my professional tip for keeping things "Chic" rather than just "Rustic"…
PRO TIPS:
Using "Architectural" Tones: Use the two weightier colours in this palette—Toasted Brown and Stormy Teal—for your call-to-action buttons, headings or for the background of key page sections.
Create Balance: These deeper tones provide the necessary weight to anchor the softer stone and linen shades. This gives your digital space a sense of authority and trust while maintaining that inviting, sun-drenched feel.
It serves as a reminder that inspiration is everywhere—in a TV show, a landscape, or a piece of weathered wood—if we are only open enough to see it.
Ready to renovate your digital home?
If your current brand feels a little "cold" or no longer reflects the warmth and wisdom you offer your clients, it might be time for a refresh. Just as Amanda and Alan took an old Greek villa and breathed new life into its bones, I help coaches, consultants, and wellness experts transform their websites into soulful, professional sanctuaries.
Whether you’ve been inspired by a landscape, a favourite interior, or even a fleeting moment on a TV screen, I can help you translate that spark into a bespoke brand identity and a website built with the spirit of Filoxenia.
Let’s Move Your Brand Out of the Cold:
Let’s chat about your vision and how we can create a digital space that feels like home for you and your clients.
WEBSITE Letting you down?
IT’S TIME TO RETHINK THE TEMPLATE
I’d love to be your creative partner as you move into your next phase of business. Together, we can renovate your digital presence and lift your website to the next level—creating a soulful, professional space far quicker and easier than you think.